Traditional loyalty counts transactions after they happen. Flyhalf listens to what customers do between purchases, acts on the early signals — a broken streak, a missed weekly visit — and brings them back with gamified challenges on WhatsApp and email.
Why gamification works
Some of the largest loyalty programmes have rebuilt themselves around streaks, badges, challenges and leaderboards, and reported the results.
6.4 million
campaign activations
A summer campaign gave members extra points and digital badges, including for visiting restaurants in different states, with progress on an online leaderboard. The chain reports more than $12 million in estimated incremental sales.
~30%
of sales through the programme
About 23 million active members. Order history personalises badges and offers, so a badge for a favourite order goes only to the guests who keep ordering it. This year added seven-visit monthly streaks and restaurant rankings.
35.6 million
90-day active US members, a record
Personalised challenges reward specific groups of members for repeat visits. After relaunching its programme with new tiers, the chain reported a growing number of customers visiting four or more times a week.
Figures as reported publicly by the companies. These are other businesses' in-house programmes, not Flyhalf customers.
What this means for you
Those programmes were built by large in-house technology teams. Flyhalf brings the same mechanics to businesses that don't have one.
Streaks with a nudge before they break, so loss aversion works in your favour.
Progress updates that show customers how close they are to a reward: the goal-gradient effect.
Personalised badges based on what each customer actually buys, not one-size-fits-all offers.
Location-aware challenges across your branches, such as a passport for visiting three sites.
Delivered on WhatsApp. No additional app required.
What Flyhalf does
Five tools for your marketing team to spot slipping habits and act on them automatically.
Flyhalf collects events from your store, POS, booking system or app — orders, visits, check-ins — into one view of the customer journey, so you can see how activity turns into rewards and which customers and streaks are going quiet.
A drag-and-drop canvas for retention campaigns with triggers, time delays, branches, milestones and rewards. Once your data is connected, your marketing team builds and changes flows without developers. Tokens like { event.payload.days_inactive } are versioned, testable and published when you say so.
Badge Studio generates on-brand digital badges from a short text prompt, so seasonal or local challenges don't wait on a designer. Pick an anchor, add themes, and every badge stays in the same visual family.
In development Suggested flows: recommended triggers drawn from your own customer data.
Flyhalf separates the achievement from the reward. When a customer completes a challenge, it can issue a voucher from its own pool or send a webhook to your existing loyalty provider to award the points.
WhatsApp is built in, with delivery receipts and automatic opt-out handling. Email is also native. Brands with their own app can add push notifications through it.
A customer goes quiet for 30 days. The win-back sends itself.
"Flat enamel-pin style, bold outlines, warm palette. Coffee-shop loyalty: cups, beans, sunrise streaks. Tiers in bronze, silver, gold."
Generated family · Coffee-shop loyalty
Enamel pinWhat your customers see
Your customers don't need to install anything new. Flyhalf reaches them as WhatsApp and email messages from your business, and if you already have an app, the API brings the same badges and progress into it.
A challenge, its rules and its deadline. It goes out when a flow starts one: after a first order, on a schedule, or when a customer has gone quiet.
What sends it
How far they have come and what is left to do, while there is still time to do it. Every step forward in a challenge can send one.
What sends it
Awarded the moment they earn it, and they are told straight away. The badge artwork comes from your own Badge Studio family.
What sends it
A voucher code from a pool you load, or confirmation that points have landed in your existing loyalty programme.
What sends it
Who it's for
The same engine applies wherever a repeated habit drives revenue. Each card is an example of a play it can run.
A shopper who buys a dress gets a WhatsApp challenge: add matching accessories within seven days to unlock a reward.
Customers who order before 8 am four days a week are rewarded for the habit.
Members who check in for three straight weeks earn a badge and a smoothie-bar voucher.
Regulars who have not been in this week get a time-limited WhatsApp offer for a quiet Tuesday afternoon.
Customers who buy from five local suppliers earn a "Farm Supporter" badge and an exclusive discount.
When the last week that keeps a streak alive is closing, a nudge goes out before it ends — not a guilt trip after.
Guests who book direct at three properties within 12 months unlock a free weekend and a "Global Nomad" badge.
How Flyhalf connects
Flyhalf receives copies of events from your systems after they happen, so it never sits between a customer and a sale.
Events in
Actions out
| Pathway | Best for | How it works | Developer time |
|---|---|---|---|
| Store plugins | WooCommerce stores Shopify In development |
Install the WooCommerce plugin and orders, refunds, registrations and reviews arrive as Flyhalf events. | None |
| REST API | Custom apps, POS and PMS | Signed webhooks, delivery logs with replay, and idempotency keys so a network retry never awards points twice. | Needed for the initial integration; marketers then work in the Flow Builder |
| Managed service | Enterprises that want strategic support | The Flyhalf team builds the integration and plans and runs campaigns with you. Talk to us. | Handled by Flyhalf |
Why Flyhalf
Flyhalf is neither another loyalty ledger nor a full marketing suite. It is the behavioural layer that sits between them.
Flyhalf acts on the signals that come before churn, while there is still time to intervene.
Challenges and rewards reach customers on WhatsApp, which they already use every day. No additional app to install.
Flyhalf processes everything in the background. It is a marketing brain, not a checkout bottleneck.
Keep your current provider and let Flyhalf decide when points are earned.
Trust, data and compliance
Customers opt in before receiving WhatsApp messages, and opt-outs are applied automatically.
POPIA and GDPR compliant, with erasure on request.
Where a reward involves a regulated product or a partner service, Flyhalf triggers it and your systems grant it.
Idempotency keys mean a network retry never awards points or sends a message twice.
Test flows with separate sandbox data and simulated message delivery.
Pricing
Custom plans for national chains and high-volume programmes.
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