Why Flyhalf
Neither another loyalty ledger nor a full marketing suite.
Flyhalf is the behavioural layer that sits between them. It moves beyond "earn-and-burn" loyalty that reacts passively to transactions, and turns a passive ledger into an active conversation with the customer.
What sets it apart
Four things set Flyhalf apart.
Flyhalf acts on the signals that come before churn — a customer going quiet, a streak about to end — while there is still time to intervene.
Challenges and rewards reach customers on WhatsApp, which they already use every day. No additional app to install.
Flyhalf processes everything in the background. It is a marketing brain, not a checkout bottleneck.
Keep your current provider and let Flyhalf decide when points are earned.
Alternatives
How Flyhalf compares.
Each of these does its own job well. Flyhalf is built for the gap between them.
| Alternative | What they do well | Where Flyhalf differs |
|---|---|---|
| Loyalty pluginsSmile.io, Yotpo | Quick points-and-rewards programmes for online stores. | Tracks behaviour between purchases, not just purchases, and works in-store through a POS or PMS connected by API. |
| Headless promotion enginesTalon.One, Voucherify | Complex discount and promotion rules at checkout. | Runs outside checkout, so it adds no load or risk to the sale. |
| Engagement suitesBraze, CleverTap, MoEngage | Broad multichannel campaign orchestration. | Narrower and quicker to launch: gamified challenges with WhatsApp built in. |
Trust, data and compliance
Safe to add. Safe to switch off.
Flyhalf is designed so that adding it never puts your sales, your customers' consent or your regulatory position at risk.
Consent first
Customers opt in before receiving WhatsApp messages. A STOP reply opts them out automatically, and every send is checked against recorded permission first.
Personal information
POPIA and GDPR compliant. Erasing a customer removes their personal details from their profile, their messages and their flow history.
You stay in control of rewards
Where a reward involves a regulated product or a partner service, such as an interest-rate boost or lounge access, Flyhalf triggers it and your systems grant it.
No double rewards
Idempotency keys mean a network retry never awards points or sends a message twice, and every webhook delivery is logged and can be replayed.
Never in the sale's way
Flyhalf receives copies of events after they happen. If it is slow or offline, your checkout carries on.
Test without touching customers
Sandbox data is kept apart from live data end to end. Test messages render in full and are never sent.